美国惠而浦公司

Whirlpool Corporation

  美国惠而浦公司成立于1911年,是世界上家电产品的主要生产者和市场占有者。 在全球13个国家设立生产工厂,产品销售遍及170多个国家。
   拥有全球雇员6.8万名。
  2003年销售额达120亿美圆。
   我们的理想目标:
   以自豪、热诚、卓越表现跨入世界每个家庭、每个角落
   每一个人。。。以热情在生活中发掘更多的忠实用户 
  惠而浦在中国大陆的3项投资业务…
  惠而浦上海 ~ 洗衣机生产厂家及家用洗衣研发中心
  惠而浦顺德 ~ 超过一百万台出口量的微波炉生产厂家
  北京恩布拉科雪花压缩机有限公司
   ~ 世界领先的制冷元件的供应商之一
   产品包括全自动洗衣机,微波炉和进口产品。
   总部设立在上海。
    1994年五月,合资双方开始初步接洽
    1995年二月,合资合同签定,惠而浦占有55%的股权
    1996年二月,搬迁至位于上海浦东金桥的新厂房
    1996年三月,第一台洗衣机下线
    1997年十一月,惠而浦收购股权至80%
    2000年一月,惠而浦中国管理团队成立,主要负责中国大陆 地区所有的惠而浦商  业活动
    2001年八月,惠而浦中国第一台电冰箱上市
    2002年七月,惠而浦收购股权至100%, 成为独资公司,并更名为“上海惠而浦家  用电器有限公司”
    2002年十月,惠而浦亚洲洗涤技术中心成立
   公司生产线可生产包括三个基本系列的产品:
   波轮式、前置滚筒式和上置滚筒式
    现拥有并可供应30种型号的产品,同时还在对另外10-15种型号的产品进行开发
    微波炉产品包括两大系列:
    台式系列,主要销往欧洲、亚洲和美国,产品范围按容量大小分为18升,22升,  27升,30升。
    微波炉及抽油烟机二合一系列,仅销往北美地区,品牌有Whirlpool, KitchenAid和  Kenmore,产品产量的77%是近3年开发的新品系列。
  惠而浦以不断创新带来高品质生活,支持帮助中国妇女在家的每一天。
  Founded in 1911, Whirlpool Corporation is the world’s leading manufacturer and marketer of major home domestic appliances.
Manufacture in 13 countries and market products in more than 170 countries. 68,000 employees worldwide.2003 sales of $12 billion。
Our Vision:
Every Home…Everywhere, with Pride, Passion, Performance
Everyone…Passionately Creating Loyal Customers for Life
Whirlpool operates 3 businesses in China, …
Whirlpool Shanghai ~ Washer factory and home laundry research center
Whirlpool Shunde ~ MWO factory with exports of over 1 million units
Beijing Embraco Snowflake Compressor Company., Ltd. ~ A leading refrigeration components supplier
Product line includes fully automatic washers, mwo, and imported products.
Headquarters in Shanghai.May 1994 -- Initial contact with JV partnerFeb 1995 -- JV contract signed, Whirlpool takes 55% stake
Feb 1996 -- Moved to new plant in Jinqiao, Pudong, ShanghaiMar 1996 -- First machine produced
Nov 1997 -- Whirlpool purchase majority equity of 80%
Jan 2000 --Whirlpool China management group formed to manage 
all Whirlpool commercial activities for mainland China.
Aug 2001 --First refrigerator launched
July 2002 --Whirlpool purchase majority equity of 100%, becoming sole proprietorship enterprise, changing company name to “Whirlpool Home Appliance (Shanghai) Co., Ltd.”
Oct 2002 --Whirlpool Asia Fabric Care Product Development Center founded
Product line includes 3 basic platforms:
VA impeller machine
HA front loader machine
Top loader HA machine
Currently 30SKUs in products offering, with another 10-15SKUs under development
Product line includes 2 basic platforms:
ountertop Microwave Oven (CT) 
Mainly for Europe, Asia and USA, product range at cavity size: 18L, 22L, 27L, 30L.
Microwave Oven Hood Combination (MHC)
For North American only, with Whirlpool, KitchenAid and Kenmore brand, 77% of the production output is based on new product platforms (<3 years).
Whirlpool brings better quality of life through innovative solutions, which are designed to support and help Chinese women everyday in the home.