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深圳茂业商厦有限公司成立于1997年,隶属于茂业百货(中国)投资有限公司,在深圳拥有四家分店东门店、和平店、青春店、华强北店和一家异地连锁分店珠海店。拥有员工人数逾10,000人,总营业面积超过15万平方米,经营商品达10万多种,每日接待消费者超过20万人次。
茂业百货始终秉承“追求卓越,领导潮流”的经营理念,以时尚生活营运商的追求,领导百货业潮流。以“为社会创造财富、为客户创造价值、为员工创造机会”的核心价值理念,积极进取,稳健经营,连续三年名列全国商业零售百强前五十位。在2004年3月,茂业百货又喜获“最具影响力的深圳知名品牌”殊荣。如今的茂业百货已成为深圳在全国的一张商业名片,跻身国内著名的大型百货商业企业行列。
2003年,茂业百货开始在全国范围内实施“853发展战略”,即利用未来的8年时间,在全国各直辖市、各省会城市、计划单列城市及经济发达的中心城市,开设50家分店,达到年销售额300亿元。为实现这一发展战略,茂业百货已经全面启动了在重庆的投资项目,重庆江北店预计在2004年8月份隆重开业。
我们期待,以连锁经营为特征,以开拓全球市场为目标的茂业百货,建中国一流企业,创世界知名品牌。
Shenzhen Maoye Emporium Ltd was founded in 1997.It is a subsidiary company of Maoye Department Store (China) Ltd.Shenzhen Maoye Emporium Ltd operates four department stores in Shenzhen namely Dongmen branch,Heping branch,Youth branch,Huaqiangbei branch and one department store in Zhuhai namely Zhuhai branch.The total area of the department stores are more than 150,000 square meters while the staves being employed are more than 10,000 people.Currently,more than 100,000 categories of merchandise are being handled by Shenzhen Maoye Emporium Ltd and more than 200,000 shoppers visit Maoye Department Stores per day in average.
“Pursuing for prominence and leading the trend” are the philosophy of Maoye Emporium. Maoye Emporium aims at leading the trend of the retail industry and looking for operating its department stores in fashion. With the objective of “generating wealth for the society, creating values for the customers and creating opportunities for the staves”, Maoye Emporium adopts to operate its business in a proactive and steady way. Under these circumstances, Maoye Emporium was awarded the “First Fifty of the 100 best retailers in China in the past consecutive three years. In March 2004,a reward of “the top well-known brand” was granted to Maoye Emporium to recognize its success. At present,Maoye Emporium has become the most famous retailer in China.
In 2003, a strategy namely “853”was implemented. The meanings of “853”are in the coming 8 years to opening 50 department stores in China and to achieve an annual turnover at RMB 30 billion. One of the new projects in Chongqing has been started and Maoye Emporium anticipates the operation of this Chongqing Jiangbei branch will be commenced in August 2004.
Maoye Emporium expects expanding its chain department stores in the global market. The mission of Maoye Emporium is to become the most famous retailer in China and worldwide brand name.
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