OBI欧倍德集团于1970年在德国创建，是国际上最先创建家庭装饰市场的著名跨国连锁集团，目前企业规模名列德国第一、全球第四。集团在全球拥有连锁店超过467家，遍布德国、奥地利、瑞士、意大利、捷克、斯洛文尼亚、波兰、匈牙利和中国等12个国家。
　　OBI欧倍德的控股公司是德国零售业巨子—廷格尔曼集团（TENGELMANN），该集团在全球的分支机构超过了7000家，为世界第二大私人企业，其在美分支机构A&P是世界500强企业之一。
　　 三十多年来，凭借其日臻完善的服务和为世界市场发展所做出的杰出贡献，OBI欧倍德赢得了消费者和业内同行的广泛赞誉。来自德国的权威机构调查显示，OBI欧倍德的市场知名度高达92%，已经成为德国建材装饰零售市场的代名词。OBI欧倍德在中国的市场知名度也在日日攀升。
　　 欧倍德（中国）管理系统有限公司于1998年在上海浦东成立，目前在中国共拥有6家门店，公司中国市场的发展战略是在继续拓展以上海为中心的长江三角洲市场的同时，将投资视野向南北廷伸。今后在北方以北京天津为中心的环渤海经济带和在南方以深圳、广州为中心的珠江三角洲将是公司市场开发的重点。同时，关注中国中西部地区的市场潜力，在重点城市进行投资发展，也是欧倍德中国市场布局的重要一环。预计在未来的10年内，OBI欧倍德将建立其在中国的行业领先地位和建材家居著名零售品牌地位。
　　OBI欧倍德倡导的大众化时尚家居=德国品质+一站服务+低价承诺+绿色健康。在“供应商、商业组织、顾客”价值链中，OBI欧倍德坚持“以顾客为中心”的经营理念，充分理解顾客当前和未来的需求，满足并争取超越顾客之期望。同时OBI欧倍德与供应商相互依存，始终确信与供方互利的关系可增强双方创造价值的能力，OBI欧倍德在中国的发展有赖于那些与OBI欧倍德共同成长起来的战略型供应商。更重要的是OBI欧倍德的果敢而持久的行动做你所说的，已使OBI欧倍德的中国事业取得了与顾客、投资者/股东、供应商、政府、社会的共赢。
　　OBI欧倍德是可持续发展的守望者，OBI欧倍德的中国事业是与社会和社区共享价值的事业，完全依法的提供税收、日益增长的就为机会、捐资助学的默默奉献、高举力行的绿色承诺等等都是OBI欧倍德致力于回报社会的片断乐章。
　　OBI Heimwerkermaerkte AG was established in 1970, Germany and is the first international franchise group in the home improvement market. OBI is the largest home improvement retailer in Germany and the 4th largest in the world. There are over 467 OBI stores all over the world including Austria, Switzerland, ltaly, Czech, Slovenia, Poland, Hungary and China, etc.
　　 Tengelmann Group, the majority shareholder of OBI, is a German retil giant and the second largest private company in the retail outlets globally A&P, its subsidiary in the US, is a Fortune 500 company.
In the past 30 years, OBI has made great contributions to the world’s DIY market development with its ever-improving services and earned respects from both consumers and competitors. A survey conducted in Germany revealed that OBI has become synonymous with home center in Germany. OBI’s brand awareness in China has also been steadily increasing.
　　 OBI(China) Management System Co., Ltd was set up in Pudong, Shanghai. There are 6 OBI stores in China until now. OBI China’s Regional Development Strategy is that: Besides further expansion in the Yangtze Delta area with Shanghai as its focal point, OBI plans to expand to the south and north. OBI’s regional development strategy is to concentrate on the Bohai Bay Zone with Beijing and Tianjing as the center, and the Pearl River Delta area with Shenzhen and Guangzhou as the center. OBI also pays close attention to the development of the central as western areas of China. In the nest 10 years, OBI(China) is expected to become the leader and the most famous brand in the home improvement industry.
　　 OBI advocates fashionable Home lmprovement for everyong=German Quality +One-stop Service + Low Price Guarantee + Green & Health. Through the value chain of “suppliers?OBI?customers”, OBI always follows the concepts of being customer oriented, fully understands customers’ current and future needs. OBI is committed to provide customers with personalized service, and to meet and exceed customer expectations. Meanwhile, OBI and its suppliers are mutually supportive and in win-win relationship. OBI believes that this mutual benefit relationship can improve profitability for both parties. OBI’s development in China relies on the strategic suppliers who grow along with OBI. More importantly, OBI’s persistent actions, do what you say, have helped OBI’s growth in China, bringing benefits to customers, investors, shareholders, suppliers, government and communities.
　　 OBI intends to share the success of its sustainable development with society and communities by paying taxes, providing employment opportunities, donating to the education sector and committing to protect the environment.