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新一佳是现代大型综合连锁超市,是广东省流通龙头企业。公司始终坚持“创新、服务、满意、第一”的经营理念,以“走进社区,服务街坊”为宗旨,大大满足了顾客“一站购齐”的购物需求,深受广大顾客喜爱。
本着“立足广东、辐射全国”的发展目标,自1995年创办首家深圳宝安分店以来,已先后在全国各地成功开设了超大面积的大型卖场四十五家,足迹遍布广东、湖南、湖北、广西、辽宁、吉林、黑龙江、四川、浙江、江苏、山东等省市地区。
2002年新一佳销售额达38亿元,位居广东省零售业第二名,在全国连锁商业居第十九位,是华南连锁企业中增长最快(同比增长101%)、国内最具成长力的著名连锁企业集团之一。公司创办以来,秉承“顾客至上、平价第一”经营原则,多次被政府部门、行业协会、消费者协会等机构授予荣誉称号,赢得了社会及广大消费者的广泛认同。
公司文化:
经营理念:创新、服务、满意、第一。
企业精神:团结一致、开拓创新、脚踏实地、追求卓越。
战略目标:连锁经营,早日跨入全国零售业十强。树立中国民族商业知名品牌,吸取中外商业管理精粹,引导民族消费时尚。
经营策略:走进社区,服务街坊。干净、丰富、便宜。
经营模式:一站式购物;低价政策;统一采购,与国际、全国和地区供货商合作,大量销售,坚持新鲜和品质第一,严格选择供货商,严格进行商品验收,100%保证品质:开架陈列产品,自动式购物;日日新鲜,天天平价。
One of the modern, large-scale as well as comprehensive chain supermarkets,
A. Best is the top retailing provider within Guangdong Province. With
“ Creativity, Service, Satisfaction and Priority” as its management motto,
and “ Extending to communities and offering service to neighborhoods”
as its principle, A. Best has greatly satis fied the “one-stop” consuming
demand of customers and thus has won unanimous popularity among its customers.
With a developmental target of “Guangdong as its root and extending
to the whole country”, A. Best has successfully opened 45 large-sized
stores within China after its first branch which was opened in Bao’ an
Districtin 1995. It has covered procinces such as Guangdong, Hunan, Hubei,
Liaonin, Jilin, Heilongjiang, Sichuan, Zhejiang, Jiangsu, Shandong and
Guangxi Zhuang Autonomous Region.
In 2002, A. Best has appreciated a sales amount of up to 3.8 billion
yuan, which ranked 2nd among the retailers within Guangdong and 19th within
China. It is one of the chain supermarkets which enjoy the fastest growth
within south China (with an annualincrease rate of 101%), and the greatest
developmental potential within the whole China.
Ever since its establishment, with the consistent management principle
of “Priority to customers and Priority to lowest price”, A. Best was incessantly
awarded honorable titles by governmental departments, Retailers Association
and Consumers Association, and it has won extensive recognition from the
society and among its customers.
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